If you’ve opened the Redfin app recently, you might’ve noticed something wild…Redfin is running a limited-time contest called “The Great American Home Search”, where participants can compete to win a $1,000,000 home by solving a series of hidden clues inside the Redfin mobile app.

And let me tell you… the clues are not obvious. This contest is basically a modern-day digital scavenger hunt, and it’s one of the coolest real estate promotions I’ve seen in years. So I decided to go full detective mode and start documenting every clue I can find.

Here’s what we’ve discovered so far.

How the Contest Works (Quick Overview)

According to the official rules, this contest is only available inside the Redfin mobile app, and players must solve 6 clues to locate and submit the correct “in-game home.” The first person to solve all six clues correctly (and pass eligibility/background checks) wins.

That means speed matters, but accuracy matters even more.

Clue #1: Neighborhood Market

One of the latest scenes in the advertisement shows a grocery bag with clear text on it.

The bag reads:

✅ Neighborhood Market

This appears to be the official answer to Clue #1 and unlocks the map draw tool in the app.

Clue #2: Arizona (Writing on the Wall)

The next clue says:

“The writing is on the wall for this next clue. Look for a poster where four neighbors meet.”

In the commercial, a wall poster can be seen in the background, and the text at the bottom is readable.

The poster clearly says:

✅ ARIZONA

This appears to be Clue #2’s answer, and it also matches the in-app map region that includes Arizona.

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The Search Area: Only 4 States

After solving the first two clues, the Redfin app map highlights a specific region.

The available states appear to be:

• Utah
• Colorado
• Arizona
• New Mexico

This is an important limitation because it immediately eliminates most of the U.S. from the search.

Even if the commercial shows scenery that resembles other states, the contest region appears locked into this four-state area.

Possible Address Mentioned: 716 Woodland Drive

One of the biggest discoveries so far is that the commercial appears to reference:

📍 716 Woodland Drive

Searching this address inside Redfin points to:

Farmington, Utah

However, the address does not appear to show a matching “for sale” listing, which could mean the contest home is either:

• off-market
• not listed publicly
• hidden behind different filters (like “All Homes” instead of “For Sale”)

Still, Farmington, UT is now one of the most promising locations so far.

Hidden Prop Clue: Mirimar Movers

In another scene from the commercial, a moving truck can be seen in the background.

The company name on the truck reads:

✅ MIRIMAR MOVERS
Tagline: “THE OTHER WAY TO MOVE.”

This is a huge clue because it feels like an intentionally planted breadcrumb. But we did find its a Redfin moving truck from a prior ad.

Possible relevance:

• “Miramar” could be a street name in the contest area
• “Mirimar Movers” could be a clue phrase
• “The other way to move” could be hinting at a different direction or alternate solution

Either way, it’s definitely worth writing down.

Other Possible Clues Seen in the Commercial

While reviewing the commercial frame-by-frame, a few additional details stand out:

A character says “Howdy”

This might hint at a region, a culture, or a western state vibe.

Bike branding and jersey number

One of the kids appears to wear a sports jersey with a visible number. The bike itself may also have visible text or branding.

A storm scene with rain and a fallen tree

The commercial includes a dramatic storm moment where a tree falls, and neighbors help each other afterward.

This could hint toward:

• storm-prone areas
• seasonal clues
• a specific location type (suburb, wooded neighborhood, etc.)

My Strategy Moving Forward

At this point, the best approach seems to be:

1. Document every visible clue word in the commercial
2. Search Redfin using those words (street names, city names, business names)
3. Cross-check results within the 4-state contest zone
4. Look for a home that matches the commercial’s neighborhood style
5. Keep solving clue cards as they unlock

This contest isn’t just about guessing a house — it’s about recognizing patterns and following planted hints.

Clue Notebook (What We Know So Far)

Here’s the confirmed clue list so far:

✅ Clue #1: Neighborhood Market
✅ Clue #2: Arizona
📌 Potential clue phrase: 716 Woodland Drive
📌 Hidden prop clue: Mirimar Movers
📌 Tagline: The other way to move

Final Thoughts

Redfin’s Great American Home Search is honestly one of the most fun “hidden clue” contests I’ve seen. It’s part real estate, part puzzle hunt, and part digital detective work.

If you’re playing too, I highly recommend:

• screenshotting everything
• zooming into backgrounds
• pausing the commercial frame-by-frame
• writing down every sign, poster, and label

Because the clues are absolutely hiding in plain sight.

At the end of the day, this isn’t just a contest about winning a house — it’s honestly kind of a cool reminder of what being a neighbor is supposed to look like. The whole commercial is built around people helping each other out, and I think that’s exactly the energy this hunt should have too. So if you’re out there grinding through these clues, getting stuck, refreshing the app, zooming in on every blurry sign like the rest of us… just know you’re not alone. I’m right here doing the same thing.

That’s why I’m documenting everything I find — not just for myself, but for anyone else who might be stuck or feeling like they’re missing something obvious. If you’ve found something I missed, drop it in the comments. And if you’re stuck, bookmark this page because I’ll keep updating it as new clues unlock.

We’re all just neighbors trying to figure it out together. Good luck… and may the fastest (and sharpest-eyed) detective win.

PS: If you do win, READ THIS FIRST. This “win a house” prize is real, but it comes with major rules that most people will miss if they don’t read the fine print. The prize includes the home itself (estimated value around $1,049,000, plus about $22,000 in appliances/furnishings), and the sponsor also provides an additional $700,000 cash payment meant to help cover income taxes. They may even offer more depending on your tax situation, but they clearly state they do not guarantee the cash will fully cover what you owe. On top of that, they cover property taxes and homeowner’s insurance for the first 12 months (estimated at another $25,000), bringing the total prize ARV to about $1,774,000.

However, accepting the prize also means agreeing to strict restrictions. You’ll be required to participate in publicity and promotional events for the next 12 months, starting with an initial event on February 23, 2026, and travel may be required. Most importantly, the sponsor expects you to actually live in the home for at least 50% of the first year, and you are not allowed to rent, lease, sublease, or gift the property during that time. If you try to sell within that first year, the sponsor also has a right of first refusal, meaning they get the first chance to buy it before you can list it publicly. Bottom line: this isn’t just “win and cash out”—it’s a real commitment, so make sure you understand what you’re signing up for. (Read rules here)