Ulta Beauty & Target Ending Partnership in 2026 (Claim Your Free Ulta Beauty Gift While You Still Can)

Ulta Beauty and Target have officially announced they will not renew their five-year partnership, which began in 2021. After opening over 600 Ulta-at-Target shop-in-shops (short of their 800-store goal), the collaboration will wind down by August 2026.

That means shoppers have about a year left to take advantage of Ulta x Target promotions, including the free Ulta beauty gift offer for Target Circle members.

What You’ll Get

• A free beauty gift (value varies by promotion) when you link your Target Circle and Ulta Beauty Rewards accounts.
• Access to exclusive beauty deals through Target Circle.
• Continued perks from Ulta Beauty Rewards — points, birthday gifts, and more.

How to Claim It

1. Go to the Target Circle/Ulta Rewards linking page
2. Create or sign in to your Ulta Beauty Rewards account.
3. Link your Target Circle account.
4. Browse the Target Circle deals section and add your free product to your cart.
5. Redeem in-store by scanning your Target Wallet barcode or entering your phone number at checkout.
   • For online orders, the discount will apply automatically with a $35 minimum purchase.

Important Dates

• Partnership officially ends August 2026.
• Freebie and linked rewards available only while partnership lasts.
• Supplies may vary by store — it’s best to claim soon.

Why It Matters

For Target, the breakup comes as the retailer struggles with declining sales, boycotts, and weak foot traffic. For Ulta, the split is less risky — the beauty giant remains a destination on its own, and this move may even strengthen its brand.

Until then, shoppers benefit: free gifts, exclusive deals, and extra perks for anyone who links their accounts.

More Freebies and Deals You’ll Love

• FREE Thanks & Goodluck Fragrance Postcard from Justin Alexander Studio
• Miller Lite x 50th Anniversary $5 Beer Money
• Free ScentAir Sample Pack ($25 Value)
• Explore All Freebies

Final Take

Ulta Beauty and Target’s partnership may be ending in 2026, but right now it’s still delivering value. If you haven’t linked your accounts yet, do it soon to score your free beauty gift before this collaboration disappears for good.