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Posted October 24, 2025
Ulta Beauty & Target Ending Partnership in 2026 (Claim Your Free Ulta Beauty Gift While You Still Can)
Ulta Beauty and Target have officially announced they will not renew their five-year partnership, which began in 2021. After opening over 600 Ulta-at-Target shop-in-shops (short of their 800-store goal), the collaboration will wind down by August 2026.
That means shoppers have about a year left to take advantage of Ulta x Target promotions, including the free Ulta beauty gift offer for Target Circle members.
What Youโll Get
- A free beauty gift (value varies by promotion) when you link your Target Circle and Ulta Beauty Rewards accounts.
- Access to exclusive beauty deals through Target Circle.
- Continued perks from Ulta Beauty Rewards โ points, birthday gifts, and more.
How to Claim It
- Go to the Target Circle/Ulta Rewards linking page
- Create or sign in to your Ulta Beauty Rewards account.
- Link your Target Circle account.
- Browse the Target Circle deals section and add your free product to your cart.
- Redeem in-store by scanning your Target Wallet barcode or entering your phone number at checkout.
- For online orders, the discount will apply automatically with a $35 minimum purchase.
Important Dates
- Partnership officially ends August 2026.
- Freebie and linked rewards available only while partnership lasts.
- Supplies may vary by store โ itโs best to claim soon.
Why It Matters
For Target, the breakup comes as the retailer struggles with declining sales, boycotts, and weak foot traffic. For Ulta, the split is less risky โ the beauty giant remains a destination on its own, and this move may even strengthen its brand.
Until then, shoppers benefit: free gifts, exclusive deals, and extra perks for anyone who links their accounts.
More Freebies and Deals Youโll Love
- FREE Thanks & Goodluck Fragrance Postcard from Justin Alexander Studio
- Miller Lite x 50th Anniversary $5 Beer Money
- Free ScentAir Sample Pack ($25 Value)
- Explore All Freebies
Final Take
Ulta Beauty and Targetโs partnership may be ending in 2026, but right now itโs still delivering value. If you havenโt linked your accounts yet, do it soon to score your free beauty gift before this collaboration disappears for good.
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My daily dose of awesome! Thanks for consistently posting such great stuff. I always know I can count on you for the best Target deals!
Oh no, Ulta leaving Target?! That’s a bummer. Anyone know if the free gift is only for online orders?
My daily dose of awesome! Thanks for consistently posting such great stuff. You guys are the best for keeping me in the loop! โจ
Wow, thanks for the heads up! I had no idea. Just a heads up – it looks like not all Target locations have the gift, so call ahead!
Thanks, Casey Thomas! Good to know, will def check first!
No prob, Charlie! Hope you snag something good! ????
No prob, Charlie Davis! Lmk if you find anything good! ????
Thanks for the heads up about the Ulta deal! I always forget. Pro tip: check the Target app first to see if your store has the free gift in stock.
Ooh, good call, Morgan! Is the app glitchy for anyone else, though?
Totally, Blake! The app’s been kinda wonky lately, TBH.