Wetzel’s Pretzels Introduces New Cookies-and-Cream OREO Bitz for a Limited Time
SAVESAVED 0
Wetzel’s Pretzels is transforming its classic snack lineup into an indulgent dessert experience with the debut of OREO Bitz. This brand-new, limited-time menu item combines warm, freshly baked pretzel bites with the iconic flavors of America’s favorite cookie.
A Sweet Twist on Fresh-Baked Pretzels
This new menu item begins with a base of warm, freshly baked Original Bitz. The pretzel bites are then drizzled with a rich vanilla crème, dusted with crushed cookie pieces, and crowned with whole Mini OREO cookies to deliver a satisfying crunch. The result is a delicious mashup of textures and flavors that is soft, creamy, and crunchy all at once.
These portable treats are designed for on-the-go snacking. They make the perfect companion whether you are walking through the mall, heading out on a road trip, or planning to enjoy cheap kids movies this summer.
Launch Details and Exclusive Rewards Discount
The cookies-and-cream treats will be available at participating locations nationwide starting June 1 and running through October 4, while supplies last. To celebrate the release, members of the brand’s loyalty program can take advantage of a special promotion. From June 1 through June 7, rewards members will receive a $1 discount on their purchase of the new cookie-topped pretzel bites.
According to Sarah Curtis, the Head of Marketing at Wetzel’s Pretzels, the nostalgic and fun flavor profile of the chocolate sandwich cookies makes them a perfect match for the brand’s hot, fresh pretzel bites.
Product Snapshot: Pros, Cons, and Verdict
Before you head to your nearest location, here is a quick look at what to expect from this limited-time release:
| Pros | Cons |
|---|---|
|
|
The Verdict
If you love the combination of warm, soft dough and sweet, creamy toppings, this mashup is definitely worth a try. It builds on the brand’s successful history of sweet innovations, following previous popular releases like the Nutella-infused Berry Sweet Bitz and the seasonal Apple Cinnamon Bitz.
About the Brands
Wetzel’s Pretzels
Established in 1994 in Pasadena, California, by Bill Phelps and Rick Wetzel, the company has grown from a single West Coast spot into a major franchise network. Today, the brand operates 500 locations globally, known for serving hand-rolled, fresh-baked pretzels in a fun, high-energy atmosphere. The franchise has earned several industry distinctions, including spots on the Franchise 500 list by Entrepreneur, as well as recognition from Franchise Business Review on their 2026 Top Franchises, 2026 Top Franchises for Women, and Top Culture100 lists.
OREO Cookies
As one of the world’s most recognized cookie brands, OREO is distributed in more than 100 countries. Globally, consumers purchase over 60 billion of these cookies each year, with more than 20 billion sold in the United States alone. Since the cookie’s original introduction in 1912, an estimated 500 billion units have been sold worldwide. Fans can stay updated on new releases and brand news by following their official pages on Facebook, X, TikTok, and Instagram.
Make sure to stop by a participating pretzel shop between June and October to try this sweet cookies-and-cream creation before it leaves the menu.
